Mauricio Urena
Helping sellers make more money with advanced analytics | Ex-McKinsey
- Role
- Senior Manager - Commercial Acceleration at White Cap
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Mauricio Urena
Commercial strategist with a passion for enabling sales teams and driving B2B growth. I…
Experience
Senior Manager - Commercial Acceleration
Nov 2024 — Present · Atlanta, GA, US
Lead strategic initiatives that empower account managers across B2B channels to drive growth, efficiency, and market expansion.Design and execute commercial programs including:* Cross-sell acceleration, driving a 10% increase in cross-sell revenue through targeted enablement and strategic alignment.* Large quote management, resulting in a 5% uplift in close rate by optimizing quoting processes and field engagement.* Trade expansion, contributing to 15% year-over-year growth in new market penetration through tailored go-to-market strategies.Develop and monitor performance KPIs to measure initiative success and ensure alignment with broader commercial goals.Partner closely with field teams to deliver enablement strategies, training, and tools that enhance execution capabilities.Serve as a key liaison between Commercial, Data Science, Strategy, Operations, and Marketing to ensure holistic, data-informed decision-making.Present initiative outcomes and insights to senior commercial leadership, translating complex data into actionable recommendations.Champion a people- and technology-oriented approach to commercial transformation, balancing strategic vision with operational execution.
Education
Instituto Tecnológico de Costa Rica
Bachelor of Business Administration (BBA)
Universidad Latina de Costa Rica
Master of Business Administration (M.B.A.)
2012
Universidad Latina de Costa Rica
Bachelor of Business Administration (B.B.A.)
2008 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.