Mauricio Mendoza
Editorial Content Director @Loud And Live
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WORK HISTORY
Editorial Content Director @Loud And Live
Miami, FL, US
Led Social Media team focused on entertainment content for current roster of artists, increasing brand awareness and ticket sales, and supporting digital marketing campaigns around touring. Build, execute, and track L&L audience growth strategy on social media- Directed Influencer marketing team to partner with top US Hispanic influencers, leveraging their social media presence to promoter music concerts, events, and sponsored brands- Establish content calendar and strategy for all L&L digital properties- Oversee and manage all editorial content production- Manage L&L content library - Build social video freelance network across our major markets- Create event/concert video recaps to be published within 24hrs- Provide thought leadership across all editorial initiatives - Stay informed on the trending editorial/pop-culture news and leverage insights across relevant channels
EDUCATION
Universidad de La Sabana
Bachelor's degree Communitations
Universidad de La Sabana
Bachelor's degree
ABOUT MAURICIO MENDOZA
Seasoned Digital Content Producer with more than 15 years of experience in journalism and online media production, with an emphasis on the US Hispanic and Latam markets. Extensive experience in programing editorial content for digital platforms as well as developing and implementing content for a wide-range of commercially successful opportunities for advertisers. Social Media specialist in original content creation and distribution for programs and marketing purposes. Proven ability to create new sales initiatives and exclusive digital content that drive sales. 11 years of relevant music industry work experience in and around the Latin entertainment business.
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