Maurice Zarzuela

Sr Video Producer & Production Manager @Conair LLC

Stamford, CT, US

Video Creative Strategy: Develop and execute creative strategies aligned with the Conair, Cusinart & brands overall marketing and business objectives. Collaborate with Sr. Creative Director to understand business goals, target audiences, and market trends to shape the creative vision. Creative Team Leadership: Manage and inspire a diverse team of internal creative professionals, including video producers, editors, camera operators, DPs, graphic designers, art directors and copywriters. Foster a collaborative and innovative work culture that encourages creativity and personal growth. Agency Management: Oversee and manage relationships with external creative agencies, ensuring seamless communication and collaboration. Set clear expectations, provide constructive feedback, and ensure the timely delivery of high-quality creative assets. Brand Identity: Protect and enhance the company\'s brand identity through video, ensuring consistent application of brand guidelines across all creative materials and campaigns. Creative Campaigns: Lead the development, guidelines and execution of multi-channel creative campaigns that resonate with our target audiences, effectively communicating our brand values and key messages. Cross-Functional Collaboration: Collaborate closely across all Marketing Channels, Corporate communications, product, and Field support teams to ensure a cohesive and integrated approach to creative initiatives. Budget Management: Develop and manage the creative budget, optimizing internal and external resources to achieve the highest level of creativity and impact. Innovation and Trends: Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate our creative approach.

August Martin H.S.

High School Diploma