Maurice Bakley

About Maurice Bakley

Currently serve as Publisher, EdWeek Market Brief, and Chief Revenue Officer, Education Week, the leading news and information services provider for K-12 education. My work focuses on driving strategic alignment and growth across content, sales, marketing, product development, execution and customer success for subscribers and clients across the K-12 ecosystem. Additionally, I am actively involved in the work of setting our organizational strategy and policies around AI, data governance and leadership.Previously, I led FierceMarkets, a digital media, events and lead generation company serving dynamic markets in life sciences, healthcare, technology, and telecom with teams in the US and Asia.Specialties include:* C-level leadership - President, COO, CRO* Research, Journalism and Content Generation for niche Professional Audiences* B2B Media and Marketing, Online Marketing, SEO / SEM, and Lead Generation * Product Development, Revenue Strategy and Sales Management* Website and Business Application Development* Acquisitions, Business Development, Partnership Negotiations and Contract Review * Strategy, Profit and Loss, Budgeting and Financial Management * Talent Acquisition, Training and Motivation* International Business and Foreign Languages - US / Asia / Europe* Scaling entrepreneurial ventures with people, process and product leading to successful exits or follow-on investment

Experience

1. Principal

   Ampfyre Llc

   Jan 2016 — Present

   Strategic advisory for entrepreneurial media, marketing and technology businesses. Engagements focus on- Digital Media and Advertising Operations- Content Marketing and Lead Generation- Database and Audience Building- New Product Planning and Launch- Sales Planning and Revenue Capture- Navigating Mergers and Acquisitions

Education

• Harvard Business School

  MBA, Entrepreneurship

  2000 — 2001

• University of Tübingen

  German, Economics, Political Science

  1993 — 1994

• Tufts University

  BA, International Relations & German

Skills

• Management
• Business Development
• Digital Marketing
• Proposal Writing
• Digital Strategy
• Sem
• Publishing
• Start-Ups
• Search Engine Optimization (SEO)
• Lead Generation
• Product Management
• New Media
• Strategic Partnerships
• Marketing
• Ppc
• Digital Media
• Advertising
• Business Coaching
• B2b
• New Business Development
• Email Marketing
• Online Advertising
• SEO
• Business-to-Business (B2b)
• Talent Acquisition
• Income Statement