Maurice M. Maxwell

About Maurice M. Maxwell

Hi I’m Maurice, a B2B SaaS marketing leader with a proven track record of building high-performing teams and scalable growth engines that drive demand and revenue. With over a decade of experience at companies like Hasura/PromptQL, LaunchDarkly, and Pluralsight, I specialize in go-to-market strategies, demand generation, and marketing operational excellence, particularly for tech and developer audiences.I thrive on creating customer-centric strategies, collaborating closely with sales, product, and operations to fuel impactful GTM motions:Hasura/PromptQL: Generated $5M in qualified pipeline and a 42% increase in demo requests by launching a multi-channel AI-driven campaign from the ground up.LaunchDarkly: Drove $44.2M in pipeline and a 97% year-over-year increase through global campaigns and 6sense-powered intent targeting.Pluralsight: Scaled pipeline generation by 100% using Metadata and Rollworks, enhancing lead-to-opportunity conversion.I’m passionate about evolving B2B buying strategies, leveraging data-driven insights, and building repeatable systems that accelerate growth. I integrate AI into workflows to enhance targeting, personalization, and efficiency, while developing cutting-edge Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to stay ahead in the AI-driven search landscape. Whether it’s developing execution plans, modeling marketing goals, operationalize the lead-to-revenue process, guiding content creation, or creating successful demand programs that are repeatable and predictable, I’m hands-on and committed to delivering results. Let’s connect to explore how I can help your business thrive! Areas of Expertise: Demand GenerationTech Stack Development & IntegrationPaid Media Strategy, Deployment, and OptimizationConversion Rate OptimizationAdvanced Insights & AnalyticsMarketing/Sales Operations & EnablementB2B SaaS Marketing | Digital Marketing Manager | Demand Generation | Growth Marketing Lead | Inbound Marketing | Marketing Automation | Demand Generation Manager | Black Marketer | Team Leadership

Experience

1. Director of Digital Marketing

   Promptql

   Dec 2024 — Present · San Francisco, CA, US

   Generated $5M in B2B Qualified Sales Pipeline- Led and scaled a team of 5 (growth marketer, digital marketers, web developers) implementing structured processes and weekly team stand-ups to ensure campaign alignment and on-time execution- Drove a 35% increase in overall pipeline driven through multi-channel digital strategies and campaigns- Launched new AI Search strategy and web experiences, alongside paid campaigns across social, search, in newsletters and influencer networks, including a high-visibility SF AI regional campaign- Collaborated with Product and Product Marketing to launch the PromptQL website and product campaign, resulting in a 42% increase in qualified demo requests- Implemented 6sense and integrated AI tools into workflows, improving targeting, personalization, and operational efficiency across campaigns.

Education

• Dixie State University

  Associate of Science (A.S.), Business Administration and Management, General

  2010 — 2015

• Brigham Young University

  Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

  2015

Skills

• Customer Service
• Microsoft Word
• Team Leadership
• Teamwork
• Strategic Planning
• Microsoft Powerpoint
• Account Management
• Marketing
• Management
• Team Building
• Microsoft Excel
• Event Planning
• Social Media
• Leadership
• Time Management
• Communication
• Google Analytics
• Microsoft Office
• Sales
• Google Adwords
• Public Speaking
• Social Networking
• Organizational Leadership
• R