Maurice Herrera Data Specialist

About Maurice Herrera Data Specialist

Omni-channel direct marketing professional with over 35 years of extensive experience in Healthcare/Medical Marketing, Business to Business, Business to Consumer, Multicultural, Business Development, Database Enhancement, Digital and Email marketing. I have a proven track record of generating revenue, increasing customer retention, and expanding market share for our clients across various sectors and regions. Demonstrated ability to establish strong business relationships and manage direct marketing campaigns for global businesses, from start-up to large enterprise level organizations across multiple industries. As an experienced direct marketing industry leader with an intense focus on client success, I\'ve been able to help companies solve their business issues through tried and proven marketing strategies combined with cutting edge technologies. I am passionate about leveraging data and technology to create personalized and effective marketing campaigns that drive maximum ROI. I aim to inspire a culture where collaboration flourishes, innovation leads, and excellence is the standard in everything we do.

Experience

1. Managing Partner

   Marketing Data Interactive

   Oct 2012 — Present · Miami, TX, US

   Marketing DATA Interactive, is a multi-channel marketing company with offices in Chicago and Florida. As a primary source, Marketing Data Interactive delivers expertly curated specialty niche data. We’ve designed an advanced multi-channel system that merges curated data with transactional, business, demographic, and lifestyle information. We work with clients from a variety of sectors, delivering solutions that meet their unique needs. Leveraging our rich multi-channel data assets, advanced analytics, and sophisticated technology, MDI delivers a comprehensive set of services designed to ensure client success. MDI assists clients in achieving their goals by offering customized and targeted postal and email data, effective digital marketing, database enhancement, and data cleansing services. From major brands with integrated campaign needs to smaller businesses navigating their own challenges, we develop customized strategies that yield maximum results. With a wealth of experience exceeding 60 years leverage our expertise and knowledge, we will help you navigate the process and accomplish your marketing goals. Marketers aiming to expand their reach and generate sales trust MDI to deliver the right solutions

Education

• Queens College

  Bachelor's degree

  1981 — 1985

• Queens College

  Bachelor of Business Administration - BBA

  1981 — 1985