Maurice Barron

About Maurice Barron

DIGITAL MARKETING LEADER | DATA & AI STRATEGIST | TEAM BUILDERI turn marketing complexity into commercial advantage. For 15+ years, I’ve helped pharma, auto, CPG, tech, and B2B brands convert raw data into growth—boosting pipeline, lowering CAC, and proving ROI in board-level language. I’m as comfortable shaping C‑suite strategy as I am rolling up my sleeves in GA4, a CDP, or an S3 bucket to unblock a feed. Colleagues call me the “translator” because I blend creative ambition with analytical rigor, ensuring every campaign is both inspired and accountable.IMPACT SNAPSHOT • $2 M CoreAI win for Global Pharma Client – First client‑funded release of our multitenant competitive intelligence platform; real‑time insights and a new revenue stream. • Built Zenith’s Data & Platform Strategy practice from 0 to 40+. Filled every VP/SVP seat internally; now the go‑to team for flagship clients. • Pitch engine: Audience & data lead on wins for Disney, Reckitt, Adobe and Eli Lilly, adding $600 M+ in billings. • First‑party data transformation :New 1P data model cut CPA 19 % and is projected to save $20M, earning the 2024 Gold ROI Award at Zenith HOW I LEAD 1. Start with the business problem, not the platform. Test → learn → scale; every launch ships with a hypothesis and KPI. Grow talent from within: CORE SKILLS Digital Strategy | Marketing Analytics | First‑Party Data | MarTech & AdTech | Programmatic | Omnichannel Orchestration | AI‑Driven Insights | Segmentation | GDPR Compliance | P&L Ownership INDUSTRY DEPTH Pharma | Automotive | CPG | SaaS | Financial Services | Retail & e‑Commerce WHAT’S NEXT Ready to lead as Marketing Director or Head of Digital—agency or brand side—where bold growth targets meet complex data and AI ambition. If your organisation needs to modernise its marketing engine and prove ROI at the board level, let’s connect.

Experience

1. SVP, Data and Platform Solutions

   Zenith

   Jun 2021 — Present · New York, NY, US

   Senior executive leading the Data and Platform Solutions (DPS) practice for Zenith US, overseeing audience strategy, martech integration, and data innovation across Fortune 500 clients in pharma, CPG, entertainment, and financial services. Built the DPS practice from the ground up—defining its structure, operating model, and vision—scaling from a few ICs to 30+ team members. All VP and SVP-level roles have been filled via internal promotions, a testament to the talent development strategy I implemented.Serve as a trusted advisor to senior agency and client leadership, translating complex business needs into measurable data strategies that drive performance, personalization, and marketing transformation. Lead cross-functional alignment across data, tech, strategy, and investment to enable durable, privacy-compliant audience solutions and first-party data strategies.Act as data and technology lead on major global pitches, playing a central role in wins including Disney, Adobe, Reckitt, and Goldman Sachs. Spearheaded onboarding and activation for high-profile clients, including a 60-day turnaround to stand up a fully functioning data team and audience architecture for Eli Lilly. Built custom AWS integrations to enable secure, scalable data transfer between Publicis and Adobe.Lead cross-functional projects to help legal and operational teams adapt to an evolving privacy landscape. Draft recommendations that balance legal risk with strategic value. Deliverables include privacy gap analyses, cookie and tagging audits, Data Privacy Impact Assessments (DPIAs), and privacy training. Recognized with the 2024 Gold ROI Award for Consultancy for leading client first-party data transformation, projected to deliver $20M+ in savings.Currently leading Project Eolas, a $3M AI driven competitive intelligence platform. It delivers real-time insights, creative alerts, and social trend detection, freeing 4k+ hours/year driving smarter brand decisions.

Education

• University College Cork

  Bachelor of Commerce (B.Com.), Major: Government and Public Policy, Minor: Labour Law and IT for Business

  1999 — 2003

• University College Cork

  Masters Electronic Commerce and Business, Electronic Business Development Project, Web Development, Mobile Programming, Database Management

  2003 — 2005

Skills

• Integration
• Google Adwords
• Software Development
• Google Analytics
• Digital Strategy
• Strategic Partnerships
• Sdlc
• Social Media
• Jquery
• Web Applications
• Digital Media
• Ms Project
• Product Management
• Search Engine Optimization (SEO)
• Cms
• Mobile Internet
• Mobile Commerce
• Xml
• Strategy
• E-Commerce
• Email Marketing
• Web Project Management
• Web Development
• SEO
• Web Services
• Project Management
• Mobile Applications
• Mobile Devices
• Omniture
• Pos
• Analytics
• Business Development
• Digital Marketing
• Json
• Apis
• Wordpress
• Javascript
• Css