Maureen R.
Customer Experience and Nonprofit Executive
- Role
- National Program Lead, Support Network at American Heart Association
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Maureen R.
Service-minded leader with a passion for delivering mission-aligned and constituent-centric programs. Proven ability to advance the health of organizations through evidence-based plans that connect donor, partner, and volunteer engagement to integrated and innovative customer-centric strategies. Dedicated to creating a culture of excellence through collaboration and teamwork, and inspiring and motivating people of diverse audiences to work together to maximize the organization’s capacity to lead, grow, and adapt in a changing world.
Experience
National Program Lead, Support Network
Aug 2021 — Present
Responsible for the growth and engagement of the Support Network community so members (patients, caregivers & loved ones of those impacted by cardiovascular diseases & stroke) not just survive but thrive as they improve their medical and health conditions. Develop and execute strategies in which peers uplift each other as real people in real and relevant ways - right where they are - in a safe and trusting online environment. Members share their experience, encouragement, advice, and information, resulting in more positive health outcomes and improved quality of life. Other strategic priorities include: 1) Growing new membership in the community forums, as well as further engaging current members & renewing inactive members from previous years. 2) Segment all discussion forums into volunteer, patient & healthcare provider profiles and transforming all profiles into unique personas for executing on marketing strategies, campaigns & tactics. Use marketing insights to inform the best opportunities to fulfill member needs, to answer member questions, or to give members a place for innovation, share ideas for improvement, and voice concerns about information or trainings. 3) Develop framework and support strategies, plans and tactics to understand and analyze where, how and why members go to the Support Network for emotional support but also for learning about the latest, trusted science information on their medical and health conditions.4) Map out the different engagement/experience journeys for each persona, outlining how, why and when to ignite member’s passion in ways that they stay connected to each other & the AHA for much longer than the typical stages of initial diagnosis, treatment, recovery & post-recovery. We believe the right members can – and want to - empower themselves and others long after the feeling of \"crisis\" ends and “the new normal” is part of the member\'s everyday vocabulary of life. Sign up now at heart.org/SupportNetwork
Education
Gustavus Adolphus College
Bachelor of Arts (BA), Psychology
1987 — 1990
University of St. Thomas
Graduate Coursework, Non-Profit/Public/Organizational Management
1995 — 1997
University of Phoenix
Master of Business Administration (MBA), Marketing (Magna Cum Laude)
2005 — 2007
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