Maureen J. Lally

About Maureen J. Lally

As a global marketing executive, leader, and strategist, I have built, launched, and…

Experience

1. Vice President, Marketing

   Paychex

   Nov 2017 — Present

   OVERVIEW:\\\\nRecruited to lead brand management, digital marketing, demand generation, channel marketing, and brand repositioning, along with additional responsibility for Corporate Communications, Media Relations, PR, and Analyst Relations. Lead a team of 100, report directly to the President & CEO. Paychex Foundation Board Member, responsible for Corporate Social Responsibility and Corporate Giving initiatives.\\\\n\\\\nHIGHLIGHTS:\\\\nPaychex Brand Repositioning: Led full rebrand of the company from a traditional, small business service company to a technology driven, Human Resource services and solutions company.\\\\n Created and launched first national TV advertising campaign via broadcast, cable and connected TV, and sight specific advertising on digital platforms Facebook, LinkedIn and YouTube in FY21.\\\\n Created new brand advertising in FY22\\\\n\\\\nDigital Marketing & Demand Generation: Led company’s digital transformation; built the Digital Demand Generation function, covering all sales divisions. Created a digital-first culture within the organization, with a clearly defined purpose and direction.\\\\n Finished 2021 at 110% of Sales Opportunities Plan, surpassing goals across all segments. Finished 15% over plan in 2020 and 10% over plan in 2019.\\\\n Redesigned and relaunched company’s web properties, driving impressions up 71% YOY and clicks up 88% YOY. Increased new visitors to over daily on Paychex.com.\\\\n\\\\nCustomer Journey & Sales Enablement: Spearheaded the Customer Journey Mapping strategy and execution. Defined the existing journey for businesses, and created ideal Customer Experience and Roadmap for improvements, leading to record levels of retention and NPS scores.\\\\n\\\\nLed Paychex customer response to Covid-19 pandemic. Oversaw daily War Room on behalf of the company. Led cross-functional and cross-divisional teams to interpret complex and evolving pandemic-based state and federal government regulations and relief programs and build solutions for customers.

Education

• The Wharton School

  Leadership Journey Program

• D'Amore-McKim School of Business at Northeastern University

  MBA

Skills

• Team Leadership
• Portfolio Management
• Training
• Public Relations
• Segmentation
• Leadership
• Message Development
• B2c Marketing
• Business Development
• Program Management
• Diversity
• Marketing Communications
• Strategy Development
• Demand Generation
• Brand Development
• Customer Insight
• Sales
• Sales Operations
• Integrated Marketing
• Product Management
• Management
• Marketing Management
• Sales Cycle Management
• Tactical Execution
• Strategy
• Market Analysis
• Project Planning
• Internet Marketing
• Product Marketing
• Marketing Strategy
• Marketing
• Communications
• Change Management
• B2b Marketing
• Market Research
• Cross-Functional Team Leadership
• Corporate Communications
• Social Media
• Digital Marketing
• Branding