Maureen E. Fyke
Business & Marketing Strategist
- Role
- Director of Marketing and Business Development at Barclay Damon Llp
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Maureen E. Fyke
I lead business transformation and marketing strategy with visionary, consumer-grounded…
Experience
Director of Marketing and Business Development
Jun 2017 — Present · Buffalo/Niagara, NY, US
Lead development and implementation of firm branding, public relations, and marketing to generate tangible business success with new and existing clients across practice areas. Drive strategically integrated marketing initiatives through customer journey mapping to align uniquely differentiated capabilities with customer needs. Leverage new and emerging digital tools to ensure the firm\'s marketing and business development initiatives deliver value and achieve strategic goals.
Education
St. Bonaventure University
Master of Business Administration (M.B.A.)
2013 — 2015
Seton Hall University
B.S., Business Administration/Marketing
Skills
- Management
- Crm
- Business Development
- Marketing Communications
- Competitive Analysis
- Contract Negotiation
- Product Development
- Talent Management
- Customer Insight
- Marketing Research
- Supplier Management
- Integrated Marketing
- Client Relations
- Account Management
- Advertising
- Direct Marketing
- New Business Development
- Business Transformation
- Data Analysis
- Project Management
- Analytics
- Performance Metrics
- Innovation Development
- Brand Management
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
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