Maureen Bromwell
EVP, Chief Marketing Officer | Gaining Mindshare & Market Share | Performance, Brand & Experience Marketing | Client Champion
- Role
- Chief Marketing Officer at Northern Trust Asset Management
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Maureen Bromwell
Right- and left-brained, performance-driven marketing leader with a successful track record helping small and large companies differentiate in highly competitive marketplaces. Focused on gaining mindshare to increase market share and achieve desired business goals, e.g: product adoption, brand awareness, client satisfaction, and increased revenue. Demonstrating the art of possibility using creative and critical thinking to develop solutions that build client relationships, exceed expectations, and achieve profitable growth. Passionate about leveraging technology and B2B/B2C marketing practices to drive demand generation by creating engaging and memorable experiences that lead to actionable results. Recognized as an innovative, strategic partner who influence stakeholders and brings valuable ideas to solve various business challenges. Skilled at building diverse, cross-functional, high-performing teams that deliver exceptional outcomes. Uniquely adept at strategy and tactical execution. Effective problem-solver, collaborating with internal and external stakeholders. Multi-dimensional leader with clear vision who inspires and leads transformative initiatives and change.
Experience
Chief Marketing Officer
Northern Trust Asset Management
May 2015 — Present · Chicago, IL, US
Maureen Bromwell is chief marketing officer for Northern Trust Asset Management, the world\'s 19th largest asset manager* with more than $1 Trillion* of assets under management. She serves on the executive management committee with oversight for the global marketing and communications strategy — designed to initiate and strengthen client engagement by driving awareness for the firm’s brand and investment expertise. Her team is responsible for developing and executing omnichannel marketing, experiences, and business strategies for its global clientele across digital and offline ecosystems.*Assets under management as of 3.31.23. Total worldwide assets under management. Rankings are based on total worldwide assets under management of $1 trillion as of December 31, 2022, by Pensions & Investments 2023 \"Special Report on the Largest Money Managers\".
Education
Michigan State University - Eli Broad College of Business
Bachelor of Business Administration - BBA, Economics
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