Maureen Bissonnette
Principal, Marketing | Marketing Strategy & Leadership | Brand Growth | Pursuit Expert
- Role
- Principal, Marketing at Ware Malcomb
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Maureen Bissonnette
An accomplished marketing strategist and seasoned leader, Maureen brings over two decades of experience driving brand growth, digital transformation and business generating strategies. Since 1998, she has combined expertise in marketing, communications and business development to deliver measurable impact for Ware Malcomb and its connected offices across the Americas.As Principal, Marketing, Maureen leads the firmwide marketing program, overseeing corporate branding, integrated marketing campaigns and digital marketing initiatives that strengthen brand awareness and accelerate business growth. She spearheaded the launch of the company’s online presence, establishing a robust digital marketing strategy that continues to evolve with industry trends.Maureen also leads the firm’s pursuit process, developing and executing strategic proposals and competitive positioning strategies that help secure major projects and drive revenue. Recognized for her ability to create winning pursuit strategies, she elevates client engagement and ensures alignment between marketing efforts and business development goals.A passionate advocate for leadership development and mentoring, Maureen invests in the growth of high performing teams and actively supports career advancement across disciplines. Her commitment to uplifting others and fostering collaboration has been a hallmark of her leadership style.Maureen\'s thought leadership extends beyond the organization as she has been featured multiple times in the Orange County Business Journal as a Women in Business Award nominee and has presented at industry events including the SMPS Pacific Regional Conference, SMPS NY/NJ Elevate Your Career Panel and Cal State Fullerton Women’s Leadership Symposium.Maureen holds a Bachelor’s in Business Administration from California State University, Fullerton, and an MBA from Pepperdine University’s Graziadio School of Business and Management.Established in 1972, Ware Malcomb is an international design firm providing planning, architecture, interior design, civil engineering, MEP and structural engineering, branding and building measurement services. The firm specializes in the design of office, industrial, science & technology, healthcare, multifamily, retail, hospitality, auto and public/educational facilities. For more information, visit waremalcomb.com.
Experience
Principal, Marketing
Jan 2022 — Present · Irvine, CA, US
Education
Pepperdine Graziadio Business School
MBA, Business
2010 — 2012
Cal State Fullerton, College of Business and Economics
Bachelor, Business Administration, Marketing Concentration
1994 — 1999
Skills
- Project Planning
- Proposal Writing
- Event Management
- Event Planning
- Marketing Management
- Email Marketing
- Marketing Strategy
- Strategy
- Creative Direction
- Social Media Marketing
- Strategic Planning
- Leadership
- Adobe Creative Suite
- Team Leadership
- Budgets
- Market Research
- Management
- Leed Ap
- Business Development
- Brand Development
- Digital Marketing
- Strategic Communications
- Press Releases
- Graphic Design
- Retail
- Marketing Communications
- Media
- Trade Shows
- Project Management
- Social Media
- Public Relations
- Media Relations
- Entrepreneurship
- Corporate Branding
- Marketing
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