Maureen Baeck
Content Strategist @Aetna, A Cvs Health Company
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WORK HISTORY
Content Strategist @Aetna, A Cvs Health Company
Olympia, WA, US
Develop and execute user-centered content strategies for Aetna’s website and mobile apps (iOS, native, and Android), with a focus on clarity, accessibility, and engagement• Partner with UX/UI designers, product managers, and engineers to redesign and refine multiple features in parallel, supporting delivery with timely content updates in Contentful (headless CMS)• Research, write, and edit SEO-optimized content across formats—including long-form articles, short-form content, and microcopy—while ensuring alignment with brand voice, UX best practices, legal, and compliance standards• Contribute to cross-functional collaboration in an Agile SAFe environment, ensuring content is strategically aligned and delivered on sprint timelines
EDUCATION
West Valley College
AA, Graphic Design/Public Health
University of San Francisco
MS Certificate, Internet Marketing
San Francisco State University
BA, Public Health Education
SKILLS
ABOUT MAUREEN BAECK
I create SEO-optimized content that informs, engages, and guides users throughout their customer journey. I have over 10 years of experience in digital content management, writing, and strategy, working with Fortune 500 companies across various industries, such as pharmaceutical, biotech, cancer nonprofit, animal health, and technology.My mission is to connect brands to audiences in authentic and innovative ways, using my skills in content marketing, writing, editing, global project management, social media management, and web design and development. I also have expertise in UX-specific content, AEM content models and fragments, Google Analytics, Contentful Headless CMS, Wordpress, DRUPAL, and SEMrush. I enjoy creating content that is insightful, informative, and shareable, while focused on and targeted to the audience\'s needs and goals.
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