Maureen Patrice Windisch
Consumer Insights and Strategy Leader
- Role
- Senior Manager, Consumer Insights and Business Strategy at Midwest Dairy
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Maureen Patrice Windisch
Strategic consumer and market research leader with progressive experience story-telling with insights that consistently deliver above-market growth.Specialties include:• Designing research plans for B2B and B2C organizations.• Leading cross-functional teams in successful planning and execution.• Unearthing consumers\' unmet needs to fill gaps through innovation.• Leveraging primary (qual/quant) and secondary research to bolster brand equity & sales rationale. • Connecting dots between multiple often fragmented data sources. • Presenting recommendations to stakeholders at all levels of management.
Experience
Senior Manager, Consumer Insights and Business Strategy
Mar 2022 — Present · Minneapolis, MN, US
Education
Marquette University
B.S. Business Administration, Marketing & English Literature
Skills
- Market Research
- Data Analysis
- Brand Equity
- Food Service
- Product Development
- Analysis
- Segmentation
- Brand Management
- Competitive Intelligence
- Consumer Insights
- Retail
- Iri
- Customer Insight
- Marketing Research
- Fast-Moving Consumer Goods (Fmcg)
- Account Management
- Strategy
- Management
- Consumer Behaviour
- Fmcg
- Consumer Behavior
- Marketing
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