Maura McGinn

About Maura McGinn

With 15+ years as a marketing leader, in the US and abroad, I bring a unique ability to set vision, build connections with diverse audiences, and optimize product-market-fit. Having also worn a GM hat, I’ve delivered on revenue & customer goals across CPG, e-commerce and fintech, thriving in large matrixed organizations as well as lean start-ups. And I\'ve supported impactful work at a non-profit, the Lean In Foundation. What sets me apart- Expertise in connecting the dots between human behavior, creative development, and business strategy- Proven leadership in brand definition (architecture, identity, voice) and creating engaging experiences for both global and emerging challenger brands- Passionate about storytelling, content, and innovative marketing experiences. And a collaborative, thought partner to creative teams and agency partners- Strong in analytics and consumer insights, ensuring data-driven decisions and measurable success- Skilled in building and leading diverse teams, with the ability to influence across all levels of an organization- Business-minded, with a track record as both a P&L owner and marketing lead, driving value in revenue, customers and digital metrics.Let\'s connect! I\'m open to new opportunities, professional development conversations, and expanding my personal network over shared interests such as creative writing, social entrepreneurship or eldercare.

Experience

1. Gtm Product Marketing

   Intuit

   Feb 2025 — Present

Education

• UCLA Anderson School of Management

  MBA

• University of California, Berkeley

  BA, Political Science, French