Rae Prince

About Rae Prince

I’ve spent the majority of my career working at the intersection of martech and e-commerce, partnering with brands to turn marketing strategy into measurable growth.I started on the post-sales and implementation side, where I gained a deep understanding of how platforms are actually used, adopted, and scaled. Over time, I transitioned into sales, which has given me a full-funnel perspective on the customer journey, from first conversation to long-term, repeat growth.Because of that background, I bring a unique blend of strategic and practical insight to my work. I understand not only how to sell solutions, but how they fit into a brand’s broader marketing ecosystem and day-to-day operations.I’ve worked closely with e-commerce and retail brands ranging from fast-growing SMBs to enterprise organizations, helping them think through marketing strategy across email, SMS, surveys, referral programs, funnel optimization, and performance across paid channels. I’m especially passionate about helping brands create more personalized, effective customer experiences that actually drive revenue and retention.At the core, I love partnering with ambitious teams, learning how their businesses operate, and finding smart, creative ways to help them grow. E-commerce is constantly evolving, and I’m excited to keep building, learning, and contributing in this space.

Experience

1. Brand Advocacy Account Director

   Duel Tech

   Jan 2026 — Present · New York, NY, US

   The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads.Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs.Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.

Education

• Isenberg School of Management, UMass Amherst

  Master of Business Administration - MBA

• Georgia State University - J. Mack Robinson College of Business

  Bachelor of Business Administration (BBA), Marketing Major, Psychology Minor

Skills

• Campaign Plans
• Direct Marketing
• Social Networking
• Market Research
• Communication
• Cold Calling
• Collaborative Problem Solving
• Strategic Prospecting
• Time Management
• Microsoft Word
• Social Media
• Event Planning
• Online Research
• Marketing
• Salesforce.com
• Start-Ups
• Microsoft Powerpoint
• Email Marketing
• Customer Service
• Hubspot
• Powerpoint
• Microsoft Excel
• Presentation Skills