Maura Cannon Dick
Chief Marketing Officer @Creative Laboratories Inc
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WORK HISTORY
Chief Marketing Officer @Creative Laboratories Inc
Creative Labs Inc. is a Gemspring Capital backed Haircare manufacturing company based in Minneapolis. Lead marketing for in-house brands; Keracolor, BLVD & CO, Aluram and Shibui haircare brands and Malibu Hemp body lotions. Participate on the executive leadership team.Guide & lead the stategy: Establish new product innovation, appropriate media mix and communications strategy. Refreshed three legacy brands with new logos, packaging, photography and style guides.Incubate new brands: Launched BLVD & CO at WalMart as an exclusive brand in 2,600 doors at launch. Led the creative development and marketing 360 planning. Drive Growth: Participate in all line reviews and new business pitches for the brands. Successfully helped sell-in the Keracolor Glosses into Sally Beauty for a September launch and 3 new in-line SKUs for Malibu Hemp at Wal Mart.
EDUCATION
Georgetown University
BS/BA, Marketing & International Business
Fashion Institute of Technology
MPS, Master's in Cosmetic & Fragrance Marketing & Management
ABOUT MAURA CANNON DICK
I am a passionate and strategic global beauty executive, operator, and advisor with over 20 years of experience spanning prestige, niche, and entrepreneurial ventures. I bring a 360° understanding of the industry—combining consumer engagement, product development, brand building, and global marketing shaped by leadership roles at Hermès, Clinique, MAC, AVEDA, Origins, Heritage Store, and the Shiseido fragrance portfolio. With 15 years at The Estée Lauder Companies and additional roles in beauty tech and private equity, I pair strategic vision with creativity and agility to drive innovation and growth across skincare, makeup, haircare, fragrance, and promotions for both start-ups and established legacy brands.Core Competencies: Strategic vision, 360° campaign planning, creativity, business acumen, results orientation, collaborative relationship building, and growth-focused team leadership.Specialties: Brand creation and development, global and domestic marketing, product innovation, marketing strategy, branding and creative direction, consumer insights, retail planning, and high-performance team building.PROFESSIONAL STRENGTHS• Interpret Global Market Trends• Trend Forecasting / Fast Growing Indie Brands / Natural Beauty Trends • Marketing Strategy / Domestic and Global Marketing• Retailer Dynamics• Operational Questions• Supplier Inquiries• Conglomerate Strategies• Brand Management • Brand Creation and Development• Branding and Creative Direction• Strategic Planning• Team Structure Planning
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