Maud Werderer
Global Senior Merchandising Lead Salomon Sportstyle @Maudw
Signup · Get unlimited contacts
WORK HISTORY
Global Senior Merchandising Lead Salomon Sportstyle @Maudw
Annecy, FR
Scale the sportstyle business focusing on -merchandising strategy and execution with global product lifecycle, assortment architecture, SKU strategy, pricing, flow, and commercial decision-making- Driving the sportstyle master calendar and implement it through the product offer (capsules, product launch…) and key marketing budget segmentation-Working closely with regional merchandising leaders and teams across Europe, China. APAC and North America- In charge of inline, SMU and RMU for Footwear & apparel- Leading a team of 4 merchandisers
EDUCATION
Université Lumière Lyon 2
Master of Professional Fashion, Concentration in Fashion Marketing, Communications, History and Production of Clothing
ESMOD France
Business School, Specialized in fashion marketing and management
SKILLS
ABOUT MAUD WERDERER
Founder @MAUDW, I help brands, retailers, entrepreneurs to organize their product offer, develop their merchandising strategy & processes to grow their collections & businesses. Added value: a 360° PRODUCT VISION and EXPERIENCES in the fashion | sport | lifestyle industries since 2004 (Adidas, Le Coq Sportif, Fast Retailing Uniqlo, IKKS, Salomon, Petit Bateau, In & Motion.)I offer both strategic and operational recommendations: PRODUCT MANAGEMENT: Audit: diagnosis & assessment of the collection | consumer centric | market research | benchmark | decoding trends | 4PProduct strategy & structuration of the collection: where to invest, divest or maintain | creation of the collection plan | optimization of the range architecture | product lifecycle management | design brief MERCHANDISING STRATEGY: collection frame | segmentation | assortment strategy | KPI’s management | price strategy COLLECTION PURCHASE: retail/web purchases | open to buy budget management | KPI’s MARKETING 360°: definition of the 360° operational marketing plan | brand content | trade marketing | set up collaborations IMPLEMENTATION OF PROCESSES & TOOLS: merchandising plan | range plan | retro planning | PMO TRAINING & MANAGEMENT: Coaching and Follow-up | Workshop | Training | Speaking m••••••••@gmail.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.