Maud Pallandre

Marketing Manager Kitchenaid Sda France @Whirlpool Corporation

Région de Paris, FR

Create the local Go-To-Market plan for new products launches- Responsible for Market data analysis- Conception and execution of the trade partner specific activities (merchandising, digital, SoMe)- Deploy the instore strategy to ensure premium visibility and experience; coordinate the demo campaigns- Build nationwide promo plans for the different categories- Manage the B2B & B2C fairs (booth concept, communication plan)- Contribute to the local media campaigns definition & roll-out- Budget definition & monitoring- Member of the EMEA Sustainability team- Sales : accounts Management (Loyalty & Incentive / Department store)

ESC ROUEN

ESC ROUEN, Marketing

NEOMA Business School

Master 2 (M2), Business & Marketing