Urrutia
VP of Sales at CS Group (formerly Citrus Springs)
- Role
- Vice President of Sales at CS Group
- Location
- Delray Beach, FL, US
- LinkedIn followers
- 500 followers
About Urrutia
Sales & management professional with 25 years of experience building premium beverage brands across all channels of business with focus on National & Independent Bars & Restaurants & National Chains in Grocery, Convenience Retail & Drug. Extremely motivated and results-oriented leader skilled in the creation and execution of strategic and tactical plans with distributors & wholesalers that expand distribution and grow market share.
Experience
Vice President of Sales
Jan 2019 — Present
Leading a team of Divisional Sales Managers that manage all aspects of the National sales & distribution of Cool Attitudes Craft Cocktail Mixers & Juices through the PepsiCo distribution network. Working closely with ownership on commercialization, innovation & marketing initiatives that has resulted in over 15K National PODs & priority focus from PepsiCo\'s elite Food Service sales force. Combining innovative dispensing technology with all natural fair trade organic ingredients has allowed Cool Attitudes to win highly coveted & valuable Mexican Restaurants using our mixers to craft custom Margarita
Education
Florida State University
BA, Business & English Literature
1995 — 1999
Skills
- Sales
- Fmcg
- Key Account Management
- Sales Management
- Trade Marketing
- Consumer Products
- Distributors
- Iri
- Sales Operations
- Grocery
- Retail
- Shopper Marketing
- Beverage Industry
- National Accounts
- Key Account Development
- Direct Store Delivery
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