Matt Zylstra
Director Of Digital Marketing
- Role
- Head of Marketing at 3ve
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Matt Zylstra
Digital marketing veteran with a diverse background having worked on a number of projects ranging from Accenture, National Grid, Terminix / Insect.com to the Duke University Health System.I\'ve turned around multiple departments by creating and leading teams to deliver an excellent product. Leading from the front I set the bar high for those on my team.Specialties:Conversion Rate Optimization (CRO) Google Adwords (now Google Ads) Bing Ads Search Engine Optimization (SEO)| Facebook Ads | Project Management | Lead Generation P&L Management Market Assessments | Process Improvement Customer Acquisitions Objectives, Goals, KPI, & Metrics Product/Service PlanningBranding/Brand Messaging Operations Management Policy/Procedure/Process Development | HR Functions: Hiring, Recruiting, Training, Mentoring Competitive Analysis | Data Analysis |
Experience
Head of Marketing
Jan 2020 — Present
Education
MSJC
AA, Arts, Humanities & Communications
University of California, Santa Cruz
BA, Anthropology
2006 — 2007
Skills
- Google Analytics
- Omniture
- Online Reputation Management
- Msn Adcenter
- SEO
- Wordpress
- Content Strategy
- Google Adwords
- Affiliate Marketing
- Ppc
- Keyword Research
- Conversion Optimization
- Online Marketing
- Sem
- Web Marketing
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