Matt Herrmann
- Role
- VP, Creative & Design at Forbes
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Matt Herrmann
I\'m the VP of Creative & Design at Forbes, leading creative execution across the entire…
Experience
VP, Creative & Design
Jul 2021 — Present
I lead a team of talented designers through the planning, development, and creative execution for Forbes\' marketing, growth and subscription, sales, event, ad product, and licensing businesses. I oversee product ideation, wireframe design, and creative execution across Forbes\' portfolio of digital ad products. In addition, the team acts as an in-house design agency for our premium partners. I support the acceleration of our digital subscription business through a seamless and cohesive experience across all production, including email, paid social, and marketing campaigns. I lead the branding, marketing, and production design for all events across our Live business – both in-person and virtual – from registration through the on-site experience, I guide the team to closely analyze RFPs and proposals, develop unique and sensible executions to help win over business, and drive overall revenue for the brand. I ensure the Forbes brand is consistent, prominent, and expanded across the platforms.
Education
La Salle University
Digital Arts and Multimedia Design
Skills
- Indesign
- Web Design
- Graphic Design
- Photoshop
- Illustrator
- Communication Skills
- Css
- Sponsorship
- Html
- Dreamweaver
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