Matt Whitaker
Strategist with 25+ years of digital and brand building experience for clients like Charles Schwab, Louisville Slugger, P&G, and AT&T
- Role
- Digital Strategy Brand Planning Director at TRG
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Matt Whitaker
Matt creates actionable plans to meet business objectives utilizing digital mediums such as social media, mobile, and emerging technologies.With more than 26 years of professional experience, Matt has a broad background in process redesign, business requirements gathering, information architecture, and user experience. His applied experience includes usability consulting, web solutions development, business application design, contextual user analysis, digital user analysis, and software and process design.Matt understands how to use today’s technologies to effectively reach target audiences, and he provides the creative vision to lead a talented team of designers and content developers to produce exceptional creative solutions that meet clients’ strategies and objectives—to create a positive experience that meets the needs of the end user. Matt truly understands how people have integrated new technologies into their lives, and when and how brands should interact within these new channels.Recent clients include Charles Schwab, Orkin, KeyBank, Louisville Slugger, RadioShack, M&M\'s, Procter & Gamble / Secret, GlaxoSmithKline, Blockbuster, Verizon, Wells Fargo, Hertz, and ExxonMobil.Specialties: Process design, Information Architecture, Usability, User Experience, Strategic Thinking, Creative Direction, Emerging Trends, Social Networking, Mobile, Web Design, Business Requirements Gathering, Leadership, and Sharpie Hoarding
Experience
Digital Strategy Brand Planning Director
Jun 2014 — Present · Dallas-Fort Worth, TX, US
Education
University of Oklahoma
Bachelor of Business Administration (BBA), Management Information Systems, General
1991 — 1996
Skills
- Online Marketing
- Social Media Marketing
- Mobile Devices
- Social Media
- Digital Strategy
- Usability
- Creative Strategy
- Website Development
- Email Marketing
- Digital Marketing
- User Experience
- Content Strategy
- Strategic Thinking
- Usability Design
- Integrated Marketing
- Usability Engineering
- Creative Direction
- Digital Media
- Strategy
- E-Commerce
- Information Architecture
- SEO
- Interactive Marketing
- Social Business
- Social Networking
- Content Management
- Mobile Marketing
- Emerging Trends
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