Matt Wes Carman

Creative Director / Executive Creative Leader — Turning brand complexity into clarity through systems, story, and design.

Role
Creative Director at Fermented Pixels
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Matt Wes Carman

I’m a hands-on Creative Director who helps organizations turn complex ideas into clear brand, product, and marketing experiences.My work sits at the intersection of brand, UX, and marketing. I build identity systems, digital platforms, and campaigns that feel modern and human while supporting real business goals. I’m most often brought in when a company has a strong foundation but needs sharper creative thinking, cleaner design systems, and a more focused point of view.I also use AI as a creative accelerant where it adds value, helping teams explore ideas faster, refine direction, and focus on clarity and strong design rather than trends or noise.Over the past 16+ years I’ve led major brand, product, and marketing work for organizations including Microsoft, the NYPD, Honeywell, Motorola, Guess, Canon, Tarte Cosmetics, The Broadway League, Planned Parenthood, and others.My leadership style is calm, collaborative, and direct. I guide multidisciplinary teams, set clear creative standards, and step in where the work needs sharper thinking or stronger craftsmanship. I’m at my best in environments where design has real impact, the work has room to grow, and the goal is to elevate the creative to where it should be.

Experience

  1. Creative Director

    Fermented Pixels

    Jan 2018 — Present · Brooklyn, NY, US

    I co-founded Fermented Pixels as a small studio focused on brand, UX, and clarity-driven creative work. Most clients came to us with something complex or undefined, and my role was to bring structure, focus, and a clear point of view to their brand or product.Much of the work connected brand, UX, and marketing. I shaped identity systems, designed conversion-focused websites, and built clear storytelling that supported growth. I led projects from early concept through delivery and guided a small network of designers and developers.Leading the studio reinforced the philosophy I bring to every role: clear thinking, focused teams, and work that turns complexity into something people can understand and use.

Education

  • Long Island University

    Master of Arts - MA, Interactive Multimedia Arts

  • Farmingdale State College

    Bachelor of Arts - BA, Design and Visual Communications, General

  • Cornell University

    Certificate, Digital Marketing

Skills

  • Flash
  • Actionscript
  • Logo Design
  • Corporate Identity
  • Adobe Creative Suite
  • Dreamweaver
  • Illustrator
  • Css
  • Typography
  • User Experience
  • After Effects
  • Motion Graphics
  • Photoshop
  • Brand Development
  • Art Direction
  • User Interface Design
  • Layout
  • Web Design
  • Indesign
  • Advertising
  • Creative Strategy
  • Graphic Design
  • Creative Direction

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Matt Wes Carman — Creative Director at Fermented Pixels in Brooklyn, NY, US | Unifers