Matt van Leeuwen

About Matt van Leeuwen

Matt is the current Head of Design at McCann, New York. Matt built McCann Design from the ground up, bringing design to every aspect of McCann’s work with a team of ± 20 designers. Operating like a curator, creator, and driver of internationally recognized work. A strong believer in that design is a playground, and to keep. it. simple.As a graphic designer with a love for typography, Matt’s work spans a 20 year career of making bold and iconic work in the US and The Netherlands. Iconic work for clients like Smirnoff, TJ Maxx, Target, Cadillac, Prudential and Tripadvisor has been instrumental in defining these brands ánd given them a place in the cultural landscape. Matt was listed in Adweek’s The Creative 100 in 2015. Matt’s commitment to social causes is evident in the bold redesign of Callen Lorde, an icon in LGBTQ healthcare in New York, and the redesign of Eyebeam, a not-for-profit art & technology center, deeply engaged in society’s relationship with Technology. Previously, Matt has given boldly shape to the work of Mother & Mother Design in New York as Creative Director, and served as the first Design Principal at Interbrand in New York.

Experience

1. Owner & Designer

   Matthijs Van Leeuwen

   Jan 2002 — Present

Education

• ArtEZ University of the Arts

  Masters, Arts, Graphic Design

  1998 — 2002

Skills

• Interaction Design
• Typeface Design
• Corporate Identity
• Logo Design
• Print Work
• Creative Direction
• Concept Development
• Visual Communication
• Branding
• Information Design
• Typography
• Brochures
• Posters
• Book Design
• Art Direction
• User Interface Design
• Graphic Design
• Branding & Identity
• Visual Branding
• Layout
• Corporate Branding
• Communication Design
• Graphics
• User Experience
• Visual Identity
• Indesign
• User Interface
• Print
• Brand Implementation