Matt Wali-Togni

Head of Roblox Ad Sales, Partnerships, and Gtm Strategy - Us & Intl Client Partner - Enterprise @Jazwares, LLC

Los Angeles, CA, US

Ideated, pitched, and executed global ad campaigns covering Video, Display, and Custom Integrations across 23 games on Roblox- Drove 159% YoY growth across Ads business from 2024 to 2025 (Clients include: Paramount Pictures, Netflix, Universal Pictures, WB, Disney, and Relativity Media)- Ideated, pitched, and executed a custom 5-game strategy for Smurfs with Paramount Pictures US and Paramount International, the largest Roblox campaign to-date by engagement (490M+ branded engagements) and revenue- First fully-integrated cross-game strategy, where unified pre-launch marketing and in-game rewards incentivized cross-game play (91% of users interacted with Smurfs across multiple games, compared to 16% for past multi-game strategies)- Shifted to “Head of Global Ad Sales” in January, 2025 after re-org; used increased scope to focus on verticalized GTM strategies, new product development, and Lifecycle Marketing for IP / Franchise content- Owned GTM Strategy for relaunch of \"Jazwares Games on Roblox\", using historical campaign data and competitive differentiators to build a unique value prop and path to profitability- GTM included defined target audiences, new product positioning, simplified pricing, updated sales strategy, vertical-specific marketing materials, KPIs, and quarterly business objectives- Led roadshow covering 10 theatrical studios, 5 TVOD providers, 6 Streaming platforms, 2 Toy brands, and 3 Beauty brands ($5.5M incremental pipeline).Product Management: 1. Launched \"In-game NPC surveys” to identify behavioral and demographic insights for users across each game in our Roblox suite, informing audience strategy for campaigns.2. Ideated and led development of Rewarded Ads, driving 98% increase in VCR against long-form trailer views.3. Led Tableau dashboard refresh with BI, saving team 8 hours per week in reporting.4. Built new Insertion Order approval processes for Legal, reducing processing time for IOs and RIOs by 2-3 weeks.

UC Santa Barbara

Bachelor of Science (B.S.)