Matthew Roberts

About Matthew Roberts

Creative, highly-accomplished professional with proven leadership in projects from initial concept through completion. High-energy creative leader recognized for innovative tactics and strategies. Consistently successful in conceptualizing, developing, and orchestrating marketing and communication strategies. Ability to establish and cultivate close partnerships with senior management, external agencies, and clients. Core competencies:• Relationship Building • Budget Administration • Team Leadership/Coaching • Competitive/Market Analysis • Problem Solving • Project/Program Management • Creative Thinking/Storytelling • Strategic Planning • Sales Support

Experience

1. Vice President of Client Development

   Synchrony

   Feb 2024 — Present

Education

• Central Michigan University

  BAA, Communications, Marketing, Art

  1990 — 1995

• Gonzaga University

  Masters, Communication & Leadership

  2010 — 2011

Skills

• Branding & Identity
• Outdoor Advertising
• Trade Shows
• Strategic Partnerships
• Lead Generation
• Direct Mail Campaigns
• Brand Management
• Advertising
• Marketing Strategy
• Digital Marketing
• Credit Cards
• Integrated Marketing
• Television
• Interactive Advertising
• Financial Services
• Crm
• Media Planning
• Music Industry
• Direct Mail
• Email Marketing
• Corporate Branding
• Copywriting
• Customer Relationship Management (Crm)
• Creative Strategy
• Catalogs
• Strategy
• Radio
• Marketing Communications
• Sports Marketing
• Print
• Marketing
• Relationship Management
• Direct Marketing
• Brand Development