Matt Southards
Director, Digital Marketing Platforms @A. O. Smith Corporation
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WORK HISTORY
Director, Digital Marketing Platforms @A. O. Smith Corporation
Nashville, TN, US
Lead digital marketing platform strategy & execution for all US divisions for A. O. Smith. Building an internal team & collaborating with external partners to create solutions in three key areas- Web (Salesforce Commerce Cloud)- Mobile App (React + IoT)- PIM (EnterWorks Enable)
EDUCATION
Thomas Edison State University
BSBA, Management
Gies College of Business - University of Illinois Urbana-Champaign
MBA, IT Management & General Management
Northwestern University - Kellogg School of Management
Executive coursework in growth and innovation, Marketing
ABOUT MATT SOUTHARDS
Full-funnel digital marketing and digital product leader with a track record of success in complex B2B and B2C environments.
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