Matt Snodgrass

About Matt Snodgrass

I am a people-first marketing leader with experience in life sciences and technology, SaaS platforms, healthcare informatics, event tech, and virtual and in-person training. I love building and engaging communities, creating and delivering content, hosting and moderating events, and helping marketing teams learn and grow. My job as a leader is to make everyone a smarter marketer.As the former Director of Marketing at Swapcard, I led the international marketing team in creating new branding and writing guidelines, developing consistent and relevant messaging for multiple audiences, and building a content distribution and repurposing program, all of which led to us doubling the pipeline generated from our key target accounts. Prior, I grew and managed Swapcard\'s EVOLVE community, bringing together thousands of event professionals worldwide.I hosted the Marketing Smarts podcast for MarketingProfs, as well as emceed the greatest B2B marketing conference around, the MarketingProfs B2B Forum. My specialties include digital marketing, analytics, creating marketing song parodies, public speaking, and copywriting. I have a passion for telling stories, taking people on adventures, and making marketing fun and impactful.

Experience

1. Partner Success Manager

   Bombora

   Apr 2025 — Present

Education

• The University of Akron

  MBA, e-Marketing

  1999 — 2004

• Allegheny College

  BS, Biology

  1994 — 1998

Skills

• Advertising
• Budgets
• Lead Generation
• Social Media
• Direct Marketing
• Integrated Marketing
• Web Marketing
• Email Marketing
• Gamification
• Online Advertising
• Strategy
• E-Commerce
• Ppc
• Management
• Product Management
• Digital Marketing
• Marketing Automation
• Account Management
• Copywriting
• Marketing Communications
• Facebook
• SEO
• Social Networking
• Social Media Marketing
• Online Marketing
• Leadership
• Strategic Planning
• Copy Editing
• Marketing
• Competitive Intelligence
• Marketing Strategy