Matt Small
Creating memorable places that inspire people, drive positive impact for your business, and sustain the planet.
- Role
- Director at RVi Planning + Landscape Architecture
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Matt Small
Every signature destination needs a competitive edge. I help communities and developers define their strategy, then design the experience and environment that delivers it.With 20+ years as a planner and landscape architect, I bridge strategic positioning and technical execution. I don\'t just deliver vision, but also the roadmap and design packages required to get projects built, financed, and performing.My focus goes beyond aesthetics. I ensure places are distinctive, defensible, and economically durable in competitive markets.The IntegrationI work upstream using behavioral intelligence and demand signals to establish strategic truth. Then I move downstream to execute master planning and landscape architecture that protects that strategy through construction.What I Deliver 1) Strategic positioning grounded in guest behavior and spending patterns 2) Master plans that align market reality with jurisdictional requirements 3) Turnkey design packages from concept through construction documentation 4) Program and infrastructure decisions that drive dwell-time and long-term value 5) Green infrastructure and SITES methodology as performance assetsDesigner with an Owner\'s MindsetI\'ve founded and scaled multiple $1M+ ventures. I understand a beautiful plan is useless if it doesn\'t pencil. I use behavioral data and design as twin levers to reduce risk and avoid generic outcomes.Project FocusOutdoor hospitality & destination experiences | Recreation | Mixed-use districts & town centers | Master-planned communities | Climate-positive infrastructureCredentials: Professional Landscape Architect (CLARB)| SITES Accredited ProfessionalPrecision PlacemakingAdvanced analytics let us move beyond generic best practices to create destinations tailored to specific human behavior and market dynamics. But data alone doesn\'t create transformative experiences.My role is using intelligence to define the \"who\" and \"why,\" then designing environments that don\'t just accommodate people, but actively restore them. Building places and environments that are relevant, resilient, and worth returning to.
Experience
Director
RVi Planning + Landscape Architecture
Jul 2022 — Present · Denver, CO, US
Education
Purdue University
Bachelor of Science, Landscape Architecture
1996 — 2002
Skills
- Autocad
- Landscape Architecture
- Submittals
- Budgets
- Real Estate Development
- Master Planned Communities
- Leed
- Construction
- Urban Planning
- Location Intelligence
- Strategy
- Management
- Leed Ap
- Construction Management
- Green Building
- Sales
- Design Research
- Entrepreneurship
- Commercial Real Estate
- Mixed-Use
- Architecture
- Contract Negotiation
- Comprehensive Planning
- Start-Ups
- Residential Homes
- Sketchup
- Feasibility Studies
- Sustainable Design
- Strategic Planning
- Landscape Design
- Leadership
- Business Development
- Green Roofs
- New Business Development
- Project Management
- Business Strategy
- Budgeting
- Real Estate
- Marketing
- Sustainability
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