Matt Skallerud

About Matt Skallerud

With almost 30 years of experience as the President of Pink Media, I am a passionate and innovative LGBTQ+ marketing expert who helps companies reach their target LGBTQ audience on the Internet. I leverage traditional and specialized online media tools, such as banner ads, e-mail, blogs, YouTube videos, Twitter, Facebook, and more, to create and execute effective and engaging marketing campaigns.My mission is to work with companies that want to increase the efficiency and performance of their online marketing endeavors, using the best practices and latest trends of the LGBTQ+ online community. I specialize in programmatic and real-time bidding (RTB) ad buying, social media and SEO deep-dive analytics, and online video strategy, optimizing the site and campaigns to the LGBTQ audience. I also have a strong background in LGBTQ B-to-B media, having founded and sold several LGBTQ websites and publications in the past. I am always looking for new opportunities and challenges to expand my knowledge and network in the LGBTQ+ marketing field.

Experience

1. President

   Pink Media

   Jan 2008 — Present · New York, NY, US

   Helping Companies Reach the LGBTQ+ Community using Social Media Marketing and Strategic Online Media Placement

Education

• University of Southern California

  BSAE, Aerospace Engineering

  1983 — 1987

Skills

• New Business Development
• Online Advertising
• Non-Profits
• Email Marketing
• Linkedin
• Strategic Partnerships
• Lgbt Online Marketing
• Marketing Communications
• Facebook
• Social Media
• Youtube
• Web 2.0
• Strategy
• E-Commerce
• Online Marketing
• Start-Ups
• Coldfusion
• Marketing
• Brand Development
• Digital Media
• Strategic Planning
• Web Marketing
• Blogging
• Project Management
• SEO
• Public Relations
• Media Relations
• Sem
• Digital Marketing
• Cms
• Event Planning
• Content Management
• B2b
• Small Business
• Team Leadership
• Entrepreneurship
• Public Speaking
• Product Development
• Web Analytics
• Integrated Marketing