Matt Sitta
Digital Media | AdTech | Strategic Leader | Maximizer of Revenue, Growth & Excellence
- Role
- Senior Account Executive at Calculated Conversions, Llc
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Matt Sitta
With over 15 years in media sales and account management, I\'ve had the privilege of helping businesses grow by strategically selling Linear Broadcast TV and Digital Media solutions. My journey has been marked by a passion for driving revenue growth and a knack for building strong, lasting relationships with clients. At Nexstar Media, I’ve consistently exceeded sales targets, earning recognition as the top New Business Producer and securing industry-leading results, including the #1 NBC Olympic streaming billing for 2024. I’m driven by a love for data and a commitment to optimizing ad spend, which has allowed me to consistently deliver impactful media strategies tailored to each client’s unique needs. My experience spans across major roles at HRP (Cox) Media and Petry Media, where I’ve managed complex, multi-platform advertising packages and collaborated with top agencies to bring innovative solutions to life. I believe that strong relationships are the foundation of success, and I’ve built my career on trust, collaboration, and a deep understanding the digital marketing. I’m passionate about delivering exceptional client service and thrive in fast-paced environments where I can apply my skills in negotiation, analytics, and strategy while simultaneously driving growth through innovative media solutions.
Experience
Senior Account Executive
Oct 2024 — Present · Austin, TX, US
Calculated Conversions is a performance-driven digital marketing agency specializing in advanced targeting strategies and managed services. We partner with agencies to execute effective ad campaigns across multiple platforms, including OTT/CTV, digital audio, display & video, and more.With direct access to premium publisher inventory and a seasoned Ad Ops team, we excel in paid social and SEM. Our commitment to transparency and performance ensures your campaigns reach the right audience, driving results and maximizing ROI.•Develop and execute strategic sales plans to meet revenue goals for digital advertising and marketing solutions.•Build and nurture long-term client relationships by aligning customized digital strategies with their business objectives.•Identify and engage new business prospects through outreach and networking to maintain a strong pipeline of leads.•Collaborate with internal teams to ensure a seamless client experience and optimized results.•Stay updated on digital marketing trends to deliver effective solutions.•Prepare and present proposals and performance reports that showcase the impact of our digital offerings.•Consistently exceed sales targets by identifying client needs and providing tailored solutions.
Education
UCLA
Media Buying, Marketing
2001 — 2001
Stephen F. Austin State University
Bachelor of Arts - BA, Radio and Television
1995 — 2000
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