Matt Horton

About Matt Horton

STRENGTHS Strategic Marketing Leadership | Innovation & Growth | Development (People, Brands, Business)| Collaboration & Influence | Project Management | Execution Management | Process Improvement | Change ManagementEDUCATIONGraduate Analytics Business Certificate from SMU Spring 2021MBA from UT Tyler Fall 2016Bachelor\'s from Austin College Spring of work, I’m grateful to be a husband and father and value the role family and community play in my life. I’m actively involved in my church, including serving in leadership as a Connect Group Director and participating in multiple ministries. I enjoy reading, following sports, and staying engaged in the community. I strive to approach each day with intention—seeking continual personal growth, strong character, and alignment between my faith, leadership, and the way I show up for others.I can be reached at m••••••••@gmail.com

Experience

1. Vice President - Project Manager

   Southside Bank

   Aug 2023 — Present · Tyler, TX, US

   Lead enterprise-wide initiatives that translate executive strategy into coordinated execution across marketing, operations, technology, compliance, and sales teams. • Partner closely with senior leadership to prioritize initiatives, align resources, and drive organizational focus on high-impact work. • Improve processes and workflows to increase efficiency, transparency, and accountability across departments. • Serve as enterprise administrator and adoption lead for Adobe Workfront, driving company-wide usage by partnering with departments to align workflows, improve visibility, and ensure the platform is applied in ways that best support each team’s objectives and execution needs. • Facilitate cross-functional collaboration, ensuring stakeholders remain aligned on objectives, timelines, and desired outcomes. • Serve as a connective leader between strategy and execution, helping teams move from concept to delivery with clarity and momentum. • Coach and support team leaders by removing obstacles, clarifying priorities, and creating structure that enables teams to perform at their best. • Drive change management efforts associated with new initiatives, systems, and process improvements. • Apply disciplined project and program management practices as a tool to support execution—not as the end goal—while maintaining focus on business impact and results.

Education

• Austin College

  BA, Art

  1995 — 1999

• Southern Methodist University

  Graduate Business Analytics Certificate

  2021 — 2021

• University of Texas at Tyler

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2015 — 2016

Skills

• Leadership
• Marketing Communications
• Market Research
• Customer Service
• Strategic Planning
• Retail
• Marketing
• Brand Management
• Marketing Strategy
• Graphic Design
• Management
• Team Building
• Project Management
• Microsoft Word
• Advertising
• Social Media
• Brand Development
• Marketing Research
• Inventory Management
• Microsoft Office
• Sales
• Time Management
• Corporate Branding
• Microsoft Excel
• Program Management