Matthew Santamarina
- Role
- Digital Strategy Director at Florida Virtual School
- Location
- Daytona Beach, FL, US
- LinkedIn followers
- 500 followers
About Matthew Santamarina
Business and marketing innovator with background of continuously developing cutting-edge…
Experience
Digital Strategy Director
Mar 2022 — Present
Leads internal partners, senior leadership, and external agencies in strategic marketing planning, web implementation projects, and CRM automation across owned and paid digital channels. Leads a multidisciplinary team of digital marketers to educate and engage B2C and B2B audiences.
Education
Broward College
Associate of Arts, Psychology
1992 — 1994
Florida Atlantic University
Bachelor of Arts, Elementary Education ; ESOL Endorsement
1995 — 1998
Cardinal Gibbons High School
High School
Skills
- Event Management
- Integrated Marketing
- Market Research
- Digital Marketing
- Digital Media
- Marketing Strategy
- Social Media
- Lead Generation
- Strategy
- Marketing
- Social Networking
- Landing Page Optimization
- Mobile Marketing
- Brand Management
- Keyword Research
- Marketing Communications
- B2b Marketing
- Crm
- Promotions
- Direct Mail
- Blogging
- Web Analytics
- Market Planning
- Online Marketing
- Management
- Media Planning
- Advertising
- Web Marketing
- Interactive Marketing
- Sem
- Media Buying
- Online Promotions
- Creative Direction
- Product Marketing
- Google Adwords
- Online Advertising
- Business Development
- Digital Strategy
- Brand Development
- SEO
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