Matt Perry

About Matt Perry

I\'ve worked in marketing and communications for 13 years and counting. I\'m in the…

Experience

1. Marketing Manager -- Children\'s Health and Philanthropy

   Intermountain Health

   Sep 2021 — Present

   I am responsible for marketing operations and strategy for general audience philanthropy at Intermountain Health, one of the largest health systems in the United States.Some highlights: —Generated $35M+ through events, partnerships, and mid-level gifts by combining authentic narratives with data-driven market segmentation to engage donors and drive results—Created standardized dashboards to track marketing performance, monitoring reach, engagement, and conversion metrics to provide actionable insights for stakeholders—Executed targeted paid media campaigns with R&R Partners, delivering millions of impressions and achieving a competitive.02% conversion rate through custom landing pages—Launched and optimized a new marketing publication in Salesforce Marketing Cloud to share Children’s Health news, patient stories, and engagement opportunities, achieving a 15x ROI over standard content—Developed marketing roadmaps to align cross-functional teams across geographically dispersed regions for eight high-impact initiatives annually, enabling strategic collaboration and streamlined execution

Education

• University of Utah - David Eccles School of Business

  Master of Business Administration - MBA

• Brigham Young University

  Bachelor, English and Editing

  2006 — 2009