Matt Roffe

Advisor & Fractional Marketing Director @Growth Society

Cheltenham, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Mar 2025 — Present

Advisor & Fractional Marketing Director @Growth Society

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Leeds, GB

EDUCATION

N/A

Reforge

Growth Marketing

2007 — 2010

Bath Spa University

Commercial Music BA

2016 — 2017

Squared Online

Squared Online Certificate in Digital Marketing, Digital Marketing

N/A

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Marketing Technology

N/A

Section 4

Storytelling Sprint

N/A

Section 4

Brand Strategy Sprint

N/A

The Institute of Direct and Digital Marketing

Postgraduate Diploma, Direct and Digital marketing

N/A

MiniMBA

Master of Business Administration - MBA, Marketing

SKILLS

Market ResearchDigital Direct MarketingDigital MediaPpcIntegrated MarketingSEOOnline MarketingOnline Marketing AnalysisBusiness-to-Business (B2b)Desktop PublishingEmail MarketingManage Client RelationshipsDisplay AdvertisingDigital MarketingMarketing CommunicationsManagementHtmlStrategyE-CommerceNewslettersCrmData-Driven MarketingNetworkingBrand ManagementContent StrategyMarketing StrategySocial MediaDevelopment of Strategic Marketing PlansOnline AdvertisingAdvertisingClient Co-OrdinationPermission MarketingCmsClient Relations SkillsWordpressDigital StrategyCopywritingRoi StrategiesWeb DesignAffiliate Marketing

ABOUT MATT ROFFE

Strategic, commercially minded, and creatively driven, I bring 17 years’ experience in e-commerce, DTC, and premium consumer brands. My career spans both fast-growth independents and established names, where I have led strategies that connect brand, acquisition, and retention into measurable commercial outcomes.I have shaped positioning, growth strategies, and go-to-market plans, while also rolling up my sleeves to execute. This has included rephasing media budgets, building performance dashboards, optimising customer journeys, and writing creative briefs that turn strategy into standout campaigns. My work covers brand launches, retail media, and identity development across categories from luxury drinks and cookware to fashion, beauty, and B2B services.The impact shows up in stronger consumer engagement, healthier CAC/LTV ratios, and sustained revenue growth. Clients value my ability to pair creative intuition with financial rigour, making marketing a genuine driver of commercial momentum.As a fractional and interim marketing director, I have led and coached teams across insight, positioning, digital performance, and creative execution. Known for being collaborative and pragmatic, I work comfortably at board level while motivating cross-functional teams to deliver at pace.

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