Matt Repchak

About Matt Repchak

I am a strategic, collaborative and innovative leader with a focus on integrated marketing communications. Across a decade and a half, I have developed and executed dynamic, results-oriented campaigns that drive revenue for B2B and B2C products. I have a passion for creative thinking and upstream problem solving with an eye on brand development and data-driven storytelling. Beyond my job description, I have led cross-functional teams and managed projects across broad organizational efforts, including process optimization and radical innovation exploration.

Experience

1. Chief Marketing Officer

   Florida Citrus Sports

   Aug 2005 — Present · Orlando, FL, US

   Previous Titles: Sr. Dir. of Marketing & Communications (April 2014 - May 2022)Director of Digital Media (April 2012 - April 2014)Assistant Director of Marketing Communications/Digital Media (February 2011 - April 2012)Assistant Director of Communications (April 2008 - February 2011)Communications Manager (April 2006 - April 2008)Communications Assistant (August 2005 - April 2006)FCS has a portfolio of sports and entertainment events that includes the Vrbo Citrus Bowl, Cheez-It Bowl, Florida Blue Florida Classic, Camping World Kickoff and Florida Cup. As a senior leader, I contribute to brand and business strategy across and beyond the marketing vertical. I lead a high-functioning and prolific IMC team that manages projects and campaigns across all media categories:OWNED MEDIAI built the brand social media presence from scratch into one that is recognized locally and nationally by influencers and peer organizations. Our community management emphasizes customer engagement and incremental brand reach with a content-first approach. We manage all e-mail marketing and database communications internally, including list management, content strategy, and behavioral tracking.Our web presence across brands remains agile to follow trends and user behavior, with content strategy focused on SEO, lead generation and conversion as well as exposure for partners and community support programs.EARNED MEDIAOur outreach strategy includes asset delivery, interview coordination, media event operations and other duties (both proactive and reactive) to support brand awareness. PAID MEDIAWe create advertising plans for nationally-recognized events, focused on B2C retail sales as well as B2B membership and premium products. In addition, the IMC team handles all creative production, event presentation (scripting and audio/visual operations), grassroots exposure, sponsor fulfillment and an ongoing list of \"other duties as assigned.\"

Education

• Northwestern University

  BS, Journalism

  2001 — 2005

Skills

• Web Content Management
• Digital Photography
• Email Marketing
• Blogging
• Non-Linear Editing
• Video
• Graphic Design
• Social Media
• Sports Marketing
• Dotnetnuke
• Web Analytics
• New Media
• Video Production
• Press Releases
• Digital Media
• Copywriting
• Web Design
• Social Networking
• Social Media Marketing
• SEO
• Marketing Communications
• Facebook
• Digital Marketing
• Content Development
• Html
• Adding Skills to Linkedin
• Writing
• Content Strategy
• Digital Strategy
• Google Analytics
• Asp.net
• Strategic Communications
• Html + Css
• Marketing
• Twitter
• Sports
• Public Relations
• Media Relations
• Web Content Production
• Mobile Applications