Matt Rathke

About Matt Rathke

I\'m constantly learning from my colleagues, customers, and friends. I\'ve taken knowledge from both leadership and selling roles in the Digital and Consumer Goods space and apply them to make my customers as successful as possible. Specialties: Marketing Automation, Enterprise Cloud Computing, Social Enterprise, Customer Relationship Management, B2B/B2C/B2B2C, eCommerce, CX, Sales Enablement, Service Enablement, IoT, Analytics, AI, Machine Learning, RPA, Bots, BI, CDP, DMP, PIM, CMS, KAM, TPM, REX and any other current overused acronyms or buzzwords are likely also familiar to me, especially Generative AI :) All opinions expressed are my own

Experience

1. Global Account Director - Strategic Accounts Retail & Consumer Goods

   Salesforce

   Oct 2012 — Present · Cascade, MI, US

   Solutions from Salesforce are ushering in and advancing a new industrial revolution — one being driven by a need to deliver product faster and get closer to the consumer. As CPG companies figure out how they deliver exciting, innovative consumer products to their customers, the expectations of companies and consumers are at an all-time high. That’s why more and more CG companies are relying on the Salesforce platform optimized for consumer goods. Achievement:* Created life long friendships* Privileged to mentor * Having the time of my life* Several promotions* Multiple Chairmans Club and President Club appearances.

Education

• Carthage College

  Business Administration / Engineering

  1998 — 1999

• Illinois State University

  B.A., Business Communications & Business Administration

  2000 — 2003