Matt Pusateri

About Matt Pusateri

I\'m a versatile professional who helps nonprofits, organizations, and businesses effectively tell their stories online and build strong connections with their audiences. With a diverse background in marketing, digital strategy, copywriting, art direction, and design, I focus on delivering results-driven communication strategies and content.My experience spans from leading marketing and communications at a top educational and family attraction in North Carolina to managing digital content for American Red Cross and directing creative efforts at the Center for American Progress. I\'ve also consulted dozens of nonprofits, businesses, and foundations nationwide. Throughout my career, I\'ve successfully directed marketing strategies, managed website redesigns, produced email marketing campaigns reaching millions of donors weekly, and enhanced internal communications and collaboration across various teams.My expertise, experience, and leadership have allowed me to lead projects bringing together editors, researchers, writers, and designers to create engaging content that resonates with audiences and drives results.

Experience

1. Senior Director of Digital Marketing

   Vitalant

   Jul 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Develops and expands national digital marketing strategy, campaigns, and tactics to expand donor base and boost engagement.

Education

• The University of North Carolina at Chapel Hill

  MA, Communications

• The Johns Hopkins University

  MA, Nonfiction Writing

• Northwestern University

  BS, Communications & History

Skills

• Web Design
• Graphic Design
• Creative Direction
• New Media
• Email Marketing
• Multimedia
• Wordpress
• Advertising
• Social Media
• Digital Strategy
• Marketing
• Digital Media
• Social Media Marketing
• Indesign
• Writing
• Copywriting
• Digital Marketing