Matt Preble

About Matt Preble

With over 12+ years in the financial services sector, I have led teams in reshaping business strategy and operating models, bringing new innovations to market, and building digital-first customer experiences. Currently at Wells Fargo, I lead the Digital Credit Card team focused on servicing and payments capabilities. Prior, I worked with its executive leadership team to build digital strategy and guide investments across the bank’s consumer, small business, lending and wealth management segments, impacting 70 million customers. With an overarching vision to provide frictionless digital and physical integration, I have overseen the company’s most transformative projects, including launching first-to-market capabilities, accelerating mobile app adoption, and embedding emerging technologies such as AI into our core products. Previously at Bank of America, I worked in progressively senior business strategy, sales, and operations roles to drive the expansion of key territories and business segments, elevate sales metrics, and unlock sustained operational improvements. Most notably at Bank of America, I played a key role in leading both branch and small business sales teams to deliver record-breaking numbers, redesigned training and onboarding programs for branch employees to improve speed to productivity, and developed a unified merchant services platform to serve over 4 million small businesses. I graduated with an MBA from Liberty University and hold a Bachelor’s degree in Marketing. Areas of Expertise: Strategic Planning – Business Transformation – Digital Banking – Product Innovation – Go-to-Market Strategy – Customer Experience Improvement – Team Leadership

Experience

1. Head of Digital for Credit Cards & Personal Lending

   Wells Fargo

   Mar 2025 — Present · Charlotte, NC, US

   As Head of Digital for Credit Cards & Personal Lending at Wells Fargo, I lead the end-to-end digital strategy and execution for originations, account opening and onboarding, servicing, and payments. My focus is on delivering seamless, secure, and intuitive digital experiences that empower customers to easily apply for and manage their credit cards and personal lending products.From opening credit products to viewing transactions, making payments, managing credit lines, resolving disputes, and customizing account settings, my team owns the full digital customer journey—ensuring every interaction is optimized for simplicity and personalization.I lead a cross-functional team of product and technology managers who collaborate closely with P&L leaders, XD, engineering, operations, data analytics, and competitive intelligence. Together, we define and execute a product roadmap that aligns with both customer needs and business objectives. We continuously evolve our platforms using agile methodologies and data-driven insights to drive innovation and deliver measurable impact.With deep expertise in digital strategy, customer experience, and product management—and a comprehensive understanding of the credit and lending ecosystems—I’m committed to advancing operational efficiency, accelerating growth, and delivering industry-leading satisfaction across every digital touchpoint.

Education

• Liberty University

  Bachelor of Science (B.S.), Marketing (with Honors)

• Liberty University

  Master of Business Administration (MBA)

Skills

• Training
• Social Media Marketing
• Marketing
• Public Relations
• Advertising
• Marketing Strategy
• Leadership
• Entrepreneurship
• Market Research
• Competitive Analysis
• Selling
• Retail
• Product Marketing
• Marketing Communications
• Facebook
• Point of Purchase
• Budgets
• Strategic Planning
• Microsoft Office
• Sales
• Digital Marketing
• Supply Chain Management
• Analysis
• Marketing Management
• Market Analysis
• Email Marketing