Matthew Pferschy
Director, Advertising Technology @American City Business Journals
Signup · Get unlimited contacts
WORK HISTORY
Director, Advertising Technology @American City Business Journals
Charlotte, NC, US
Selected, configured, and managed CRM, OMS, DSP, Audience Extension, Reporting, Data, and Marketing technology platforms supporting 46 B2B publications across the US. • Drive the ad technology roadmap, collaborating with sales, product, engineering, technology, operations, and finance teams to optimize the ad sales and delivery process. • Developed efficient pre- and post-sale workflows to improve data quality and operational effectiveness. • Delivered self-service experiences for clients, streamlining business interactions and providing valuable insights.
EDUCATION
Savannah College of Art and Design
Bachelor of Fine Arts - BFA, Graphic Design
SKILLS
ABOUT MATTHEW PFERSCHY
Accomplished advertising technology and operations professional with over 20 years of director level experience, leveraging expertise in platforms support digital, print and event advertising media. Contributes to selecting, configuring, and managing ad tech platforms for 46 B2B publications across the U.S. Collaborates with cross-functional teams to enhance sales processes, develop efficient workflows, and deliver self-service solutions to optimize client experiences. With a career spanning over a decade, including prior leadership roles in advertising and revenue operations, dedicated to driving operational efficiency and data-driven decision-making. Committed to fostering innovation in advertising products and delivering impactful solutions that align with organizational goals.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.