Matt Peterson
Digital Marketing | Paid Media & Advertising | Strategic Partnerships | Client Relations | Project Management
- Role
- Director, Advertising and Digital Media at Universal Music Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Matt Peterson
An accomplished, results-driven marketer more than nine years of success planning and leading comprehensive digital marketing strategies. Respected as a motivational, influential leader and collaborator known for building and leading top-performing teams executing high-quality projects. Proven track record of implementing best practice and optimization strategies to deliver best in class paid social campaigns. Out-of-the-box, analytic thinker committed to providing innovative media recommendations and maximizing in-channel performance. Exceptional academic qualifications include a Master of Business Administration in Marketing from Belmont University.Areas of Expertise- Digital Marketing- Data Analytics- Social Media Marketing- Customer Acquisition & Retention- Growth Marketing- Account Management- Advertising & Media Buying- E-Commerce- Streaming Marketing- Client Relationship Management- Project Management- Team Leadership & Development
Experience
Director, Advertising and Digital Media
Jun 2018 — Present · New York City, NY, US
Implement the organization’s internal media buying team tasked with providing comprehensive support to 10+ labels and internal marketing teams including hiring team members and developing internal processes and workflows- Collaborate directly with Spotify to create custom advertising campaigns and beta programs for the organization- Build and execute strategic paid media campaigns for labels and artists across the company roster utilizing Facebook Ads, Google Ads, SnapChat Ads and other ad platforms- Coordinate and conduct training sessions on advertising and basic data collection techniques while also writing and integrating detailed case studies and how to guides on advertising best practices- Strategically source and provide support with out-of-home and traditional advertising placements.
Education
Brigham Young University
Bachelor of Arts (B.A.), Commercial Music, Business Managment
2005 — 2011
Belmont University
MBA, Marketing/Music Business
2011 — 2012
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