Matt Parmely

About Matt Parmely

I love selling products. I hate selling myself. So here\'s six quick things about me, my work, in, out, nobody gets hurt. 1.) I\'ve created campaigns from the ground up for numerous CPG companies with small teams, minimal budgets, and little to no historical data to back into. Most recently, I lead a hybrid marketing team to build single product funnels that drove DTC sales 7X YTD on one channel, with paid social, post iOS14.5. 2.) While having a knack for \"growth marketing,\" I\'m passionate about the full customer journey (lifecycle marketing). Most recently, my team helped grow our returning customer rate 3X and 6 mo. LTV by 20% without a proper membership buildout (in progress) simply by speaking to our customers in their own voice, with authenticity, and empathy-cross-selling products that truly improve their lives with guarantees we stand by. It\'s amazing what a little research & passion around product can do.3.) I\'m a podcast junkie and have been listening to marketing & entrepreneur podcasts every day for 10+ years. In fact, I have probably listened to less than an albums worth of songs this year and that counts my wedding reception\'s dance party. I just love this stuff.4.) This is how I sum up my job: I help customers bridge pain points in their lives. Help people fall in love with brands. And build trust to grow bottom lines at scale, all while having the best time with growing teams at the same time. Period. Exclamation point.5.) I\'m a passionate health nut growing in life as fast as I can in order to watch the NFL as much as possible. I don\'t advertise this often, but if you\'re reading this far, why not.I would do this job for free. I can\'t remember how it happened, but this has been my passion for years. And I can\'t wait to see what this industry has in store next.*I am authorized to work in the US and I am an American citizen. Added for search results purposes.

Experience

1. President

   Jiyu Skincare

   Aug 2024 — Present · Austin, TX, US

Education

• Texas Tech University

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  2011 — 2015

• Ohlone College

  Business, Management, Marketing, and Related Support Services

  2009 — 2011

Skills

• Event Management
• Project Planning
• Program Management
• Public Speaking
• Teamwork
• Social Networking
• Social Media Marketing
• Public Relations
• Management
• Marketing Communications
• Microsoft Excel
• Powerpoint
• Marketing
• Time Management
• Strategic Communications
• Microsoft Word
• Customer Service
• Project Management
• Microsoft Office
• Sales
• Leadership
• Social Marketing
• Event Planning
• Social Media