Matt Osias
EVP, Underground Group | AI + Editorial Strategy | Building Scalable Content Systems
- Role
- Partner & EVP, Strategy at Underground Group
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Matt Osias
I’m a content strategist and marketing leader focused on helping brands grow through…
Experience
Partner & EVP, Strategy
Jul 2021 — Present · Los Angeles, CA, US
Underground Group is a content innovation studio helping brands build smarter, more scalable content programs — across formats, platforms, and channels.We combine strategic thinking, editorial depth, and tech-enabled execution to help companies connect with their audience, grow organically, and differentiate through story-driven content. Our model blends AI-enhanced systems with experienced editorial oversight, ensuring speed and scale never come at the cost of clarity or creativity.From SEO content and brand storytelling to video production and campaign development, we build content infrastructure that performs — and lasts.With roots in entertainment media and brand publishing, we partner with clients to break through the noise with content that’s consistent, creative, and performance-minded.Client highlights include:BCG Digital Ventures, IBM, FedEx, Samsung, Actian, HCL Software, Burt’s Bees, Kroger, Hearst, Fox, Oracle, NetSuite, Luxottica, ITV, BrewDog, Oreo, RentPath, Thrive Causemetics, and Walmart.
Education
Santa Monica College
Associates Degree
2001 — 2003
California State University-Northridge
Bachelors of Arts
2004 — 2006
Skills
- Social Media Marketing
- New Media
- Strategic Partnerships
- Digital Media
- Sports Writing
- Microsoft Office
- Journalism
- Editing
- Blogging
- Content Strategy
- Management
- Marketing Strategy
- Sales Management
- Social Media
- Sports Marketing
- Content Marketing
- Project Management
- Advertising
- Branding
- Production Budgeting
- Strategic Planning
- Ap Style
- Windows
- Marketing
- Unix
- Mac
- Editorial
- Content Management
- Script-Writing
- Publishing
- Adobe Creative Suite
- Account Management
- Broadcast
- Sponsorship
- Online Marketing
- Strategy
- Creative Writer
- Content Writing
- Digital Strategy
- Brand Development
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