Matt Nystrom
Digital Product & Marketing Leader | Driving Innovation in Financial Services, Media, and SaaS | Expertise in Digital Strategy, Customer Engagement, and Revenue Growth
- Role
- Product Manager at Sinclair Digital
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Matt Nystrom
I’m a product and marketing leader with 15+ years of experience driving digital growth in fintech and media. I’ve led teams, built platforms, and launched customer experiences that deliver measurable business results; faster adoption, deeper engagement, and increased revenue.Highlights:• Boosted mobile app usage by 200% and raised customer satisfaction by 9% at U.S. Bank• Built a digital coaching platform adopted across 2,200 branches• Delivered forecasting tools with 99.4% accuracy to guide product decisions• Launched 220+ media websites on a custom CRM and 30+ branded mobile apps• Cut CMS costs by 30% while growing digital engagement and ad performance
Experience
Product Manager
Sep 2025 — Present · Seattle, WA, US
Lead audience registration and engagement strategy across Sinclair’s portfolio of media brands, reaching 100M+ monthly users across news, sports, and entertainment platforms.Drive cross-functional initiatives with engineering, UX, design, and data teams to optimize user registration flows, newsletters, alerts, and engagement touchpoints.Define KPIs for audience growth and engagement; analyze performance using Tableau, Salesforce Data Cloud, Marketing Cloud, and Airship to identify opportunities and improve conversion.Ensure GDPR, TCPA, and privacy-by-design compliance in all registration and engagement programs.Partner with revenue, ad tech, and product teams to balance user experience with business goals, ensuring sustainable first-party data growth.
Education
Everett Community College
General
1998 — 2000
University of Washington
Business
2000 — 2001
Skills
- Project Management
- Operations Management
- Brand Development
- Brand Management
- Business Strategy
- Content Strategy
- Content Management
- Digital Marketing
- Web Development
- User Experience
- Public Speaking
- Vendor Contracts
- Email Marketing
- Mobile Applications
- Mobile Marketing
- Social Media
- Social Media Marketing
- Radio
- Graphic Design
- Editing
- Digital Media
- Broadcast
- Social Networking
- Marketing Strategy
- Advertising
- Branding & Identity
- Video
- Web Design
- Management
- Video Production
- Event Planning
- Video Editing
- Event Management
- Advertising Sales
- Interactive Advertising
- Business Planning
- Mobile Advertising
- Vendor Relationship Management
- Performance Metrics
- Google Analytics
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