Mattney Beck

Marketing Strategy and GTM Planning at Lenovo

Role: Sr Manager Marketing Strategy and Gtm at Lenovo
Location: Raleigh, NC, US
LinkedIn followers: 500 followers

About Mattney Beck

High energy global manager with experience developing, deploying and managing customer focused product solutions. Blend of expertise in sales, go-to-market strategy, program marketing operations, competitive / market intelligence, solution delivery, technology enablement, business development, process optimization and budget management in both large and high-growth company environments. Objective and progressive with dynamic people leadership acumen to produce extraordinary results. Exceptional communication, facilitation, negotiation and presentation skills. Domestic and international experience.AREAS OF EXPERTISE Customer Experience Management Operational Planning & Strategic Development Sales and Marketing Operations P&L Management & Budgetary Direction Process & Performance Improvements Customer Analytics & Insights Management

Experience

Sr Manager Marketing Strategy and Gtm
Lenovo
Aug 2021 — Present · Morrisville, NC, US
Plan and execute go-to-market strategy for enterprise AR and VR solutions. Directing marketing activities across the globe leading regional marketing events and activities in person as well as through collaboration with local marketing teams. Align regional executive leadership to programs and promotional strategies to help drive high-quality leads and pipeline for revenue growth. Owns and manages marketing budget ensuring strategic objectives are met through focused activities and campaigns. Works closely with regional ecommerce and channel teams to enable products and drive awareness across all routes to market.

Education

Utah Valley University
Bachelor of Science - BS, Business Mgt, International Business
1995 — 1999

Skills

Team Leadership
Sem
Multi-Channel Marketing
Online Marketing
Comparison Shopping
Interactive Marketing
Account Management
Digital Marketing
Management
Solution Selling
Competitive Analysis
Direct Sales
Contract Negotiation
B2c Marketing
Web Analytics
Direct Marketing
Marketing
E-Commerce
Web Marketing
Online Advertising
Saas
Product Management
Product Marketing
Ppc
Organic Search
Sales
Cross-Functional Team Leadership
Analytics
Contract Negotiations
Search Advertising
Salesforce.com
Affiliate Marketing
SEO

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