Matt Murri

About Matt Murri

With over 15 years of management experience, I specialize in optimizing marketing and sales processes, driving growth, and fostering collaboration across global teams. My expertise includes developing demand creation strategies, aligning marketing and sales, and implementing scalable frameworks that deliver measurable results, whether through MQLs or a transition to Buying Groups.I lead high-performing virtual teams to enhance performance by leveraging training, tools, and processes that align with business objectives. Through marketing automation, scoring models, and performance metrics, I enable businesses to identify strengths, uncover opportunities, and align strategies with buyer needs for maximum impact.

Experience

1. Director, Demand Funnel Operations

   Everpure

   Jul 2023 — Present

   I modernize how Pure activates demand by aligning people, process, and platforms around buying groups—not just leads. Highlights include launching a global MQL scoring overhaul, piloting and expanding our Buying Group Demand Funnel, tightening SDR workflows and routing, and improving signal‑to‑noise across inbound channels to lift conversion and accelerate pipeline. I also drive cross‑functional enablement (Sales/SDR/Marketing), dashboards, and operating rhythms that keep the business focused on quality, speed, and outcomes.

Education

• Brigham Young University Marriott School of Business

  MBA - Class of 2020

  2018 — 2020

• Weber State University

  Bachelor of Applied Science (B.A.Sc.), Technical Sales

  1997 — 2001