Matt Murdoch
Vice President Marketing @FranklinCovey
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WORK HISTORY
Vice President Marketing @FranklinCovey
Salt Lake City, UT, US
EDUCATION
Université de Neuchâtel
Certificate, French
University of Utah - David Eccles School of Business
BA, Major: Business Marketing, Minor: French
University of Utah - David Eccles School of Business
MBA, Focus: Marketing and Information Technology
SKILLS
ABOUT MATT MURDOCH
What’s the secret to driving unstoppable business growth? It’s the powerful combination of building a brand that inspires trust and delivering lead generation strategies that convert. For over 20 years, I’ve worked on mastering this balance to help businesses dominate their markets and exceed their goals.As a marketing leader, I’ve strived to build team cultures grounded in purpose and performance. The amazing teams I\'ve worked with have successfully executed many major initiatives by fostering collaboration, innovation, and a shared commitment to excellence. Brand Building and Thought Leadership• Built and launched global brands in over 40 countries to ensure a consistent message, look, and feel.• Personally presented to audiences in 22 countries, ranging from intimate groups of 10 to a global stage of attendees. Lead Generation• Boosted lead flow 500% driving a significant uplift in pipeline contributions.• Increased webcast and event registrations 1600% generating millions of dollars in pipeline. Digital Innovation• Envisioned and launched the company’s first digital subscription business, generating a multimillion-dollar revenue stream annually.• Created and deployed the company’s first digital solutions, delivering over 2 million hours of digital learning, and contributing to significant revenue expansion.I thrive on solving complex challenges, building meaningful connections, and creating strategies that empower organizations to reach their next level.
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