Matt Murdoch

Vice President Marketing @FranklinCovey

Salt Lake City, UT, US
EMAILS
m••••••••@franklincovey.com
MOBILE NUMBERS
+18•••••••32

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WORK HISTORY

Jul 2017 — Present

Vice President Marketing @FranklinCovey

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Salt Lake City, UT, US

EDUCATION

N/A

Université de Neuchâtel

Certificate, French

N/A

University of Utah - David Eccles School of Business

BA, Major: Business Marketing, Minor: French

N/A

University of Utah - David Eccles School of Business

MBA, Focus: Marketing and Information Technology

SKILLS

Management DevelopmentStrategyCrmEmployee TrainingTraining DeliveryE-LearningWorkshop FacilitationBusiness DevelopmentInstructional DesignConsultingLeadershipTrainingNew Business DevelopmentWebinarsStart-UpsMarketing StrategyMarketingSalesSalesforce.comBudgetsSales ProcessTime ManagementEntrepreneurshipNegotiationCustomer ServiceStrategic PlanningChange ManagementEmployee EngagementManagementTeam BuildingTeam LeadershipOrganizational EffectivenessPerformance ImprovementManagement ConsultingCustomer Relationship Management (Crm)Public SpeakingCoachingExecutive CoachingTalent ManagementOrganizational Development

ABOUT MATT MURDOCH

What’s the secret to driving unstoppable business growth? It’s the powerful combination of building a brand that inspires trust and delivering lead generation strategies that convert. For over 20 years, I’ve worked on mastering this balance to help businesses dominate their markets and exceed their goals.As a marketing leader, I’ve strived to build team cultures grounded in purpose and performance. The amazing teams I\'ve worked with have successfully executed many major initiatives by fostering collaboration, innovation, and a shared commitment to excellence. Brand Building and Thought Leadership• Built and launched global brands in over 40 countries to ensure a consistent message, look, and feel.• Personally presented to audiences in 22 countries, ranging from intimate groups of 10 to a global stage of attendees. Lead Generation• Boosted lead flow 500% driving a significant uplift in pipeline contributions.• Increased webcast and event registrations 1600% generating millions of dollars in pipeline. Digital Innovation• Envisioned and launched the company’s first digital subscription business, generating a multimillion-dollar revenue stream annually.• Created and deployed the company’s first digital solutions, delivering over 2 million hours of digital learning, and contributing to significant revenue expansion.I thrive on solving complex challenges, building meaningful connections, and creating strategies that empower organizations to reach their next level.

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