Matt Moriarty

About Matt Moriarty

As Director of Product Marketing at ZOLL Data Systems, my focus has been on transforming demand generation strategies and aligning sales, product, and marketing to drive pipeline growth for EMS SaaS solutions. My efforts have resulted in significant increases in qualified leads and marketing-sourced pipeline, and were built on leadership in storytelling, strategic planning, and cross-functional collaboration. With over 25 years in marketing, including 10+ years specializing in SaaS solutions, I have a steadfast commitment to fostering collaborative teams and delivering customer-centric outcomes. My belief in teamwork and prioritizing the customer experience has been central to achieving sustained success and measurable business impact throughout my career.

Experience

1. Director of Product Marketing

   Zoll Data Systems

   Sep 2019 — Present · Broomfield, CO, US

   When I joined ZOLL Data Systems, my VP charged me with giving our current lead generation activities an immediate boost, while also developing a strategic forecast for our 1 year and 3 year outlooks. Out of the gate, my strategies, storytelling, demand generation efforts and leadership approaches produced the following results for our EMS SaaS solutions- 52% increase in qualified leads in the first year, with continual YoY increases (had an 87% increase in year four)- 125% increase in marketing sourced pipeline for our EMS solution business in the first year, with continual YoY increases (reached 223% in year four)In addition to our EMS Solution efforts, I also took over the design and execution of our Go-To-Market (GTM) partner engagement strategy, messaging and lead generation activities for our Healthcare RCM SaaS solutions at the end of FY\'20. The results for this side of the business included- 636% average Monthly Recuring Revenue (MRR) increase (FY’21 vs FY’23)- 418% increase in MRR from marketing sourced winsOutside of the previously listed activities and efforts, I also handle the following responsibilities for our team- Manage and allocate department budget, including all lead generation activities, association memberships, tech stack platform subscriptions, industry show/conference participation, and specialty project/program buckets- Craft effective storytelling for four different solutions targeting four different audiences- Manage our Competitive Intel program (including platform administration)- Oversee our Customer Advocacy program- Relationship Manager for multiple association memberships and tech stack platforms- Co-founder of Corporate Marketing Advisory Board focused on bringing seven disparate divisional marketing teams together for increased efficiencies, joint activities, and budget usage effectiveness- Manage three direct reports and a total team of seven

Education

• San Diego State University

  MSBA, Marketing

  2002 — 2004

• Eastern Illinois University

  BS, Marketing

  1995 — 1997

Skills

• Project Management
• Salesforce.com
• Promotions
• Lead Generation
• Vendor Management
• Crm
• Marketing Management
• Sales
• Email Marketing
• Customer Relationship Management (Crm)
• Competitive Analysis
• Budgets
• Demand Generation
• Campaign Management
• Marketing Communications
• Marketing
• B2b
• Direct Marketing
• Collateral Materials Development
• Product Marketing
• Product Management
• Recruiting
• Loyalty Programs
• Market Planning
• Product Development
• Analysis
• B2b Marketing
• Corporate Websites
• Product Launch
• Executive Presentations
• Market Research
• Management
• Saas
• Integrated Marketing
• Advertising
• Program Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Website Promotion
• Trade Shows