Matt Mikulcik

About Matt Mikulcik

I’m a strategic multi-disciplinary executive (COO / CMO / Analytics) with an accomplished record of delivering double-digit customer acquisition and revenue growth by transforming data, analytics, and AI insights into high-impact strategies and collaborative go-to-market execution.With a unique ability to bridge strategy, analytics, and operational execution, I help organizations unlock growth by aligning people, process, and technology. I’m known for building high-performing teams, developing new capabilities, and leading enterprise-wide change that sticks.My leadership strengths include: • Strategic Vision and Execution: Turning growth strategies into measurable business outcomes. • Stakeholder Engagement: Bringing together diverse teams across Marketing, Analytics, Sales, IT, Operations, and Executive Leadership to align priorities and drive action. • Capability Building: Developing new data-driven marketing functions, advanced analytics teams, and customer insight capabilities from the ground up. • Change Management: Successfully leading transformational strategic initiatives, marketing modernization, and enterprise data initiatives. • People Leadership: Building strong, collaborative teams, mentoring future leaders, and fostering a culture of innovation and accountability.Career Highlights: • Exceeded revenue goals by 6–8% via advanced modeling (regression, logistics regression, XGBoost), pricing and offer optimization, and segmentation at Citi • Delivered $0.5B in incremental digital sales by shifting analytics and marketing focus from servicing to sales optimization at Citi • Grew direct marketing-driven sales by 30%+ by leading a shift from single-channel direct mail to a multichannel, digitally integrated growth strategy at CNO. • Delivered 25% ROI on a major marketing data infrastructure transformation at CNO, enabling advanced targeting, campaign management, and customer engagement. • Improved operational speed to issue of new policies by 25% while volume increased 40% by aligning the team’s mission and goals around growth and leading the development and execution of operational improvements at BetterLife • Reduced marketing campaign resource demand by 40% with no reduction in sales through development of a spend optimization framework and collaboration with Marketing and Business Operations leaders at CitiI’m passionate about solving complex business challenges at the intersection of data, customer insight, and marketing strategy, and I’m energized by opportunities to build teams, lead change, and deliver sustained growth.

Experience

1. Chief Operating Officer

   BetterLife Insurance

   Aug 2024 — Present

   Responsible for leading BetterLife’s Marketing, Technology, and Member Services (new business, underwriting, claims, member service).

Education

• DePaul University

  MS, Applied Statistics

• Illinois Wesleyan University

  BA, Economics, Risk Management, Math

Skills

• Salesforce.com
• Big Data Analytics
• Sas
• Digital Marketing
• Customer Segmentation Strategy
• Customer Research
• Leadership
• Campaign Managment
• Thought Leadership
• Tableau
• Crm
• Predictive Analytics
• Data Science
• Customer Experience
• Marketing Communications
• R
• Strategy
• Analytics
• Net Promoter Score
• Brand Management
• Marketing Strategy
• Marketing Analytics
• Lead Generation
• Life & Health Insurance Licenses
• Customer Acquisition
• Customer Insight
• Online Advertising
• Advertising Management
• Strategic Leadership
• Team Leadership
• Database Marketing
• Direct Marketing
• Test Design
• Social Media